The stated mission of Heavy is “to build the most entertaining and engaging digital media brands in the world.” Where to begin? Wacky re-dubs of old kung-fu movies in hip hop gangsta speak. Funky fresh animations soundtracked with old-school remixes. 10 million hits per month? This site is smokin’ al hot.
Now Heavy is poised to target 16-34 year-old females by introducing a MyHeavy much like MySpace.com. Watch out now. Viewed on Macromedia Flash. Podcast available.
