Sponsored By: Wired Programming
Adage.com reports today that e-commerce behemoth Amazon will announce launch of its digital-video-download service in mid-August. Amazon Digital Video — or Amazon “DV” — has evolved over the past year from a music-themed offering to a video-centric one, according to production-studio and TV-network executives briefed on the plans. The reason? Apple, these executives said, already commands such a large share of digital-music sales that Amazon felt it would be too difficult to break into the market.
