Sponsored By: Wired Programming
Diesel, the fashion jeans maker, splashes a new viral marketing campaign onto the Web. The pretext? Two thin mint young women kidnap a Diesel jeans sales rep and hijack the Diesel.com website. Their brilliant idea? Ransom this dude’s life in exchange for Diesel changing its name to Heidie’s.Guess which one is Heidie? Will it fly or will it flop? Join the fray. Caution! Much vulgarity in the Instant Messaging portion of the site, and possible nudity too.
